To kick-start the Final Event of PepsiCo's internal competition - the Next Big Idea with a bang! Create a short video that features the NBI logo front and centre and ties into the skyline visual with a sustainability theme.
We opted for impact by designing each scene and animating 3D words integrated within natural scenery, using sweeping drone shots of landscapes to add drama. Played out on the big screen, we packed a punch getting everyone excited for the ideas to come.