Employees
We create bespoke video content that’s shown internally and externally for existing teams and prospective colleagues. From employee engagement at virtual and in-person events, conferences and townhalls, to diversity and inclusion campaigns and training, internal initiative rollouts, employer branding and recruitment purposes.
Recruitment focussed video content for PepsiCo
Video is an essential tool when it comes to recruitment and an excellent way to entice new talent into an organisation. It can be used to share further details about upcoming roles, shared on internal jobs pages or as part of a wider recruitment campaign to promote employer branding on social media channels.
For PepsiCo Europe, we developed an authentic video campaign that was shared on LinkedIn and designed to attract talented leaders of the future.
We filmed inspiring interviews with three leaders across different European locations and mixed in visually rich b-roll as cutaway shots to show PepsiCo as an attractive place to work with energetic and dynamic people. .
A big brief with a small-scale solution
Our friends at PepsiCo asked for bespoke video content to engage employees internally and bring to life their global company behaviours and encourage people to nominate their colleagues for the ‘Chairman’s Winning with Purpose Awards’.
Opting for an unusual and contemporary style, they chose one of our quirky ideas which involved miniature (and we mean REALLY tiny!) models of people.
The whole idea was a play on the words ‘make someone feel big’ which linked back to the main objective to get employees to nominate colleagues who encompass one of the company behaviours.
We filmed seven different miniature scenes with figures amidst ‘large’ life-size objects to bring to life scenarios which related to each behaviour in an abstract way, with each behaviour cleverly included within the scene.
Our solution was a creative, impressive and a visually intricate 60 second video which our client was thrilled with! We coupled that with seven loopable cinemagraphs and language versions to push the content further and give PepsiCo lots of opportunities to share them in different places.
It was not only interesting and fun to watch but hit the brief and still felt relevant for PepsiCo on a global scale.
