Lots of brands are pulling video production in house. On paper, it sounds efficient but in practice? We’re seeing a different story. Here’s what often gets overlooked. You’re Hiring Individuals - Not a Creative Team Once you factor in salaries, kit, software and overheads, most businesses end up with one or two junior to mid creatives. Talented, yes. But limited in scope. An agency gives you directors, animators, writers, cinematographers, strategists… activated only when you need them. Creativity Gets Stuck In house teams work on the same brand day in, day out. Agencies work across sectors, styles and problems and that cross pollination is where the best ideas come from. Retention Gets Hard and Expensive Strong creatives crave variety and progression. Small teams can’t always offer it, and when one person leaves, the whole system wobbles. Replacing technical talent is costly and the “savings” of in housing disappear fast. Who’s Challenging the Brief? Executing a brief is one thing. Challenging it is another. You should have someone asking, “Is this the right format?” or “What if we did it differently?”. That’s where outside perspective becomes invaluable.

We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.

When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.

Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.

We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.

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