Work
PepsiCo | Next Big Idea - Over The Years
Since 2017, we have created and managed the visual identity of PepsiCo’s annual ‘Next Big Idea’ employee competition.
Each year, we’re trusted to evolve their brand and create a contemporary design influenced by trending styles and key themes (e.g. sustainability).
The chosen design becomes the core look & feel for that year and is executed across all comms materials – HTML emails, teaser videos, event stings, merchandise, etc – to bring excitement and engagement across all regions and sectors.
Although video production is our main passion, we do work designing graphics packages for our video projects too - it’s all part of creating a cohesive whole.
2024
A more rustic rework of the landscape but with a softer, watercolour vibe using AI to our advantage.
2022
A futuristic holographic design using high-gloss and pastel highlights.
2020
A subtle refresh of our cityscape with the addition of 'digital dots' representing virtual connections during Covid times.
2019
Using real landscape visuals and adapting stripes and chevrons from PepsiCo’s EVP branding to use as wipes and transitions.
2017
Animating and adapting from the very first original Next Big Idea logo.
