An interesting way to look at Internal Comms is to think of employees as consumers of your company’s tools, your initiatives, your programs – we need to excite and inform colleagues to engage in the same way as you would consumers with your products, so thinking more along the lines of a marketing campaign.
This was an internal comms campaign for a major internal and online training platform - PepsiCo needed something different. We created video content as well as cinemagraphs for use in online materials.