Work

Project brief

As Pepsi moved to using 100% recycled plastic in their bottles, they wanted to bring to life the circularity of bottle recycling to encourage more people to participate in the process. 

Project outcome

A short, fun, quirky animation to present a  ‘day in the life’ of a 100% recycled plastic bottle. The call to action was communication through key headlines at the end. As well as the 16:9 version, a square version was created for social media. The video was also re-versioned from English into French and Spanish.