Work

Project brief

'The Next Big Idea' is PepsiCo's annual employee competition which we create a variety of content for each year. They asked for a show opener video to generate excitement and kick off the final event with a bang.

Project outcome

To keep things simple and impactful, we went for a 30 second TV ident style with animated 3D text integrated in specific stock footage based on nature to key into PepsiCo's sustainability aspirations.