World Building for PepsiCo
We love video here at CH, it’s what we do day in day out.
But what really makes our day is when our clients come to us with an open brief. Something to get our teeth into!
We get a lot out of brainstorming various creative ideas as a team and coming up with treatments and proposals to hit the mark for our clients.
A great example is PepsiCo, who one of our longest running clients that we work with across the UK, Europe and the US.
The Brief
PepsiCo asked us for eye-catching video content to introduce their new recruitment campaign ‘My Education’. This was all about encouraging existing PepsiCo talent to train and grow into new roles, like Drivers, Fleet Technicians and Maintenance Mechanics.
The videos would be playing on a loop at multiple sites across the US, without sound so it was important to tell the story visually.
Our Creative Approach
To grab people passing by, we knew we needed a strong but simple visual. Without sound, one of the best ways to do this is with human faces and expressions.
We came up with the tagline ‘You’ve Got This’ - which felt confident and alluring. The perfect sentiment for people thinking about growing their career and skills.
Visually, we wanted to show off the ‘It’ factor of PepsiCo employees who have done just that. So, what better way to do this than use a tonne of visual effects, RGB and energetic graphics?
With Covid in the mix, we couldn’t travel to the US and film real people or actors in the real locations. So, we decided on an overall treatment that gave us a hyper real feel was a more interesting visual to grab attention. Coupled with some slow-motion swagger and killer expressions, we had set the mood to match the key messages.
CG Scenes with Bespoke Lighting
Prior to filming, we researched, designed and created bespoke CGI background environments for each character.
We cast three diverse actors to film them in three separate environments, with costume and set design unique to their roles at PepsiCo so we could be as realistic as possible.
On-top of this, we went for RGB lighting while filming, to shift the whole scene into a more surreal look during the video. We used Astera Titan tubes to create the colour contrast that we then replicated for the rest of the scene in CGI.
Bringing it all Together
Filming each shot and scene on green screen allowed us to key the actors out and place them into our glorious CGI worlds in post-production.
With a very thorough colour grade workflow, speed ramping to add some fun, punchy freezeframe graphics and music, our scenes were complete! The end result was awesome, and it went down a storm with PepsiCo.
PepsiCo Global - My Education - Main Video - Driver (Pepsi)
We had a blast creating this content and are always looking to push boundaries by creating the unexpected.
We’re full of ideas, so get in touch: hello@ch-video.com
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