Remember the days? You’ve registered, slung your lanyard around your neck, picked up a coffee and filed into the conference room to settle down.
Then…boom! An all-singing, all-dancing video (well, if finance were up for it) opens the event with such an energetic drive that you’re pumped and proud. Throughout the day the various panels are topped and tailed with exciting video content. It’s a relief to see and hear something other than someone speaking at you from the podium. The music and emotion makes you feel inspired.
This is the true value of video at an event. Keeping your audience enthused and engaged with your messages. An event without video can feel like an unbroken day-long Powerpoint presentation. Snooze.
Video is even more important for online events - without visual and audible interest audiences feel fatigued very quickly.
Wow your audience with a cohesive branded graphics suite such as event openers to introduce the event and create a ‘buzz’ to get people excited. Holding frames and stings to introduce speakers, provide time markers for the event or simply a countdown clock to let people know when they need to return from a break.
A wrap up or closing video is a great way of summarising your key messages and leaves a lasting impact on your attendees!
Properly produced video content is a sure-fire way of elevating your conference or event, whether it be in person or virtually. Having standout videos up your sleeve to maintain everybody’s interest and create excitement is really crucial.
Not all video content needs to be serious though, why not shoot an amusing scripted video to launch that new product? What about a musical pastiche that involves your department - they're so effective (we can show you a few great examples).
There are so many video opportunities to elevate your event whether it's a physical event in THE REAL WORLD or online and lucky for you, we’re the experts!
We've produced hundreds of videos for conferences and events for many clients large and small. Confidentiality means we can't publish those but trust us, we've covered every topic!
If you want some further thoughts around the type of videos you can use, please read our blog - click here.
Feel free to email or call at any time - we're happy to just chat about what we could do for your conference or event - no strings attached. Give your next conference or event the impact it deserves.