Let's explore how crafting engaging narratives differs for consumers, businesses, and employees. 

Consumers

Consumers are bombarded with video content. To stand out, create a narrative that resonates. Here’s some ways you can do this: 

• Emotional Appeal: Tap into emotions to get a memorable connection with your audience. Emotionally charged content can significantly impact consumer behavior. 

• Story Arcs: Craft a compelling story arc to keep people invested from start to finish. Strong narrative structures in videos can help maintain viewer interest.

• Personalisation: Tailoring content to the individual preferences of consumers enhances engagement, it snaps them out of just scanning their feed if they recognise that the video is relevant for them.

Businesses

For businesses, video content is a powerful way to showcase your values and expertise, as well as building trust with your potential clients:

• Value Propositions: Clearly communicate the value of your product or service in the first five seconds of your video for maximum impact. 

• Expert Testimonials: Incorporate expert testimonials or endorsements to enhance your credibility. Studies show that consumers trust recommendations from experts more than any other form of advertising.

• Educational Content: Use an explanatory style narrative to educate your audience and  position your brand with authority, fostering trust and loyalty.